We help your customers find you.

Why Search Engine Optimization Matters

"If you build it they will come" isn't true of websites. Your site may be the best designed site possible, but if no one visits, it won't matter. For your customers to be able to find you, your website needs to be found in search engines.

You want web development that incorporates sound search engine optimization practices. You want to avoid shady practices that could get your website banned, such as hidden text, doorway pages, and link farms. We focus on building websites for organic search results using only search engine optimization best practices.

The first, and most important, key to high search engine rankings is to have a content-rich site. A site that ranks well with search engines is a site that has valuable, relevant content for people. It is difficult to achieve high rankings without at least 7-10 pages of content. Content that appeals to people is the first step; a website built to appeal to search engines is the next step.

High rankings require selecting the best keyword phrases for your business. We can help with keyword phrase selection and research—how many times people searched on the keywords and how competitive they are. We incorporate the most valuable keyword phrases into the site's elements while maintaining accessibility. We build your site with clean code and search engine friendly design. We offer traffic and keyword analysis reports for ongoing monitoring.

Our Search Engine Optimization Services

Keyword Research: We assist you with keyword selection and research keywords to identify the most valuable for your business, including KEI (keyword effectiveness index) information.

Domain Name Registration: We offer advice on appropriate domain name selection, and can register domain name(s) for you.

SEO Copywriting: We will add keywords to all the site's elements (meta tags, page titles, alt tags, links). We can also revise your content to incorporate applicable keywords with keyword-enriched headings.

Submission to Search Engines: For websites we complete, we provide manual submission to the top free search engines free of charge. Submission to paid search engines is also available.

Submission to Online Directories: Directories are human-edited, either by editors or volunteers. We can help to select an appropriate category and write a description following the directory's individual guidelines. Some directories are free. Others have fees, such as Yahoo (Yahoo has a $299.00 annual fee).

»If you've already read How We Work, read about our Copywriting services.

»If you want to get started with your web design, or have questions, please use our contact form, or email us at info@coolplumdesign.com.